Learn 3 Easy Hacks To Engage Your Audience And Make Your Copy Easier To Read
Tackling copy for your website, blog or social channels can be SO daunting. What do I write? How do I write it? Does this even make sense? Don't despair friend, we all feel like this from time to time!
Sometimes all you need are a few tweaks to get your copy headed in the right direction.
Now, I'm no grammar expert and I will never claim to be. I sat in English class half asleep or reading a book under the table to get by. My brain does not store a copious amount of information and I definitely do need to triple check rules. All I'm saying is, don't fret if you aren't what you perceive as 'the best writer'. You just need to remember some rules, edit edit edit and get creative!
I want to share 3 easy hacks I use to help me when the brain fuzz is in full force.
1. AVOID PASSIVE LANGUAGE AND BUSY SENTENCES
Passive language can come across as fluffy, inauthentic and a little 'off' when you are writing for your brand or business. Busy sentences are hard to read and are not engaging at all.
EXAMPLE
(Let's pretend this is a sentence in a post for IG or for your newsletter.)
"I know you want to find out more about what we have going on next month so keep reading."
INSTEAD, TRY
"Don't stop reading! Find out about our (insert product/service/event here) happening next month."
or simply,
"Keep reading to find out about next month's (insert product/service/event here).
Check out this post for a great explanation of passive language.
2. READ YOUR WORDS OUT LOUD
It's well into the afternoon and you are feeling the 3 pm downward spiral. Do yourself a favour and read your words OUT LOUD. By forcing yourself to do this you will pick up on little mistakes your poor old eyes would have missed.
Even better? Go and have storytime with a friend and read to them instead. That will force you to focus and you will surely find a bunch of things to edit. You'll also have a second set of ears to help. Win, win!
3. PARAGRAPHS, SPACING AND EMOJIS
Spread your words out a little and add some zest with emojis. I would probably save the emoji fest for your social profiles unless your audience is totally emoji obsessed 😉
EXAMPLE
Do you want to hear about our next event? We are thrilled to be bringing back our Sunday Sessions after a tough few months of lockdown. We're prepping and planning all the good vibes. All you need to do is show up! Book ASAP, we anticipate this to SELL OUT. Looking forward to seeing you all there. Cheers to Sundays!
INSTEAD, TRY
Do you want to hear about our next event? We are thrilled to be bringing back our Sunday Sessions after a tough few months of lockdown.
We're prepping and planning all the good vibes. All you need to do is show up!
Book ASAP, we anticipate this to SELL OUT. Looking forward to seeing you all there.
Cheers to Sundays!
or,
😱 Do you want to hear about our next event?
We are thrilled to be bringing back our Sunday Sessions after a tough few months of lockdown.
We're prepping and planning all the good vibes. All you need to do is show up.
📞 Book ASAP, we anticipate this to SELL OUT. Looking forward to seeing you all there.
🍻 Cheers to Sundays! 🍻
Remember, write what YOU would want to read and what would engage YOU as an audience!
Try my 3 easy hacks and play around with your words and sentences until you find what works for you.
Happy writing 🥂